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Shaw Floors

Shaw Floors needed a campaign to launch their newest, kid friendly carpet line – which also happened to be one of their softest products to date.

This campaign showcased that exceptional softness by tapping into a child's imagination and stealing a little inspiration from the kids themselves.

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Being one of the world's largest carpet manufacturers comes with many responsibilities. One of which is communicating to customers that Shaw Floors is not only a leader in the industry

but also a leader in sustainability and environmental responsibility.

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